Lead scoring tools, and why the model matters

What each one is for

HubSpot scoringBuilt in, easy to configure, rarely validated.Free and usually wrong

Einstein Lead ScoringTrains on your own history, which is the right approach.Needs volume to train

MadKuduPurpose built for B2B fit and behaviour scoring.Priced for scale

CorrelatedProduct led, scoring on usage signals.Needs product data

PocusProduct led sales signals for teams with a free tier.Narrow fit

A model you builtWeights set from your own closed deals, re-tested quarterly.Needs an owner

Where this ends up

Deal scoring, with every point traceable.

Kaypo scores open opportunities rather than leads, sets weights from deals you already closed, and shows the reason next to the number.

$99 a month, or free with the retainer

See how Kaypo works

# revenue, 7:00am

Northwind Health84 ▲

Cascadia Systems71 ▲

Meridian Labs38 ▼

Procurement joined the Northwind thread Tuesday

Decide it with evidence instead of a demo

FreeRead-only, a written report with every gap priced, yours either way.

$2,000A month if you want it fixed. Up to 15 hours a week, Kaypo included.

No callYou can start from the pricing page without speaking to anyone.

Questions

Why do reps ignore lead scores?

Because a score with no visible reasoning cannot be acted on, and a few weeks of working the list teaches them the ranking does not predict who closes.

How do I validate a lead scoring model?

Export last year of closed won and closed lost, compare the score each carried at creation, and check whether the averages actually differ.

What is the difference between lead scoring and deal scoring?

Lead scoring ranks individual people on demographics and engagement. Deal scoring ranks open opportunities on what the buying group is doing.

Do you resell any of these?

No. Sapwood takes no vendor commissions and is not a partner of anyone named here.

Want to talk it through?

Leave an email and I will reply myself, usually the same day. No sequence, no newsletter, and no calendar link unless you ask for one.

Would rather just book time? Here is the calendar.

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Lead scoring tools, and why the model matters more than the tool.