For account executives

Your reps should open the CRM because it tells them something.

The CRM is a reporting tax

Reps keep the real deal picture in a notebook or a spreadsheet, because the CRM does not tell them anything they did not already know. Stages with criteria you can observe. A deal moves because someth

Stages mean different things to different people

No exit criteria, so a stage three deal for one rep is a stage five for another and the forecast inherits the difference. The account picture in one place. History, usage, conversations, and open pipe

Expansion signals never reach them

Product usage sits in a tool the AE does not open, so the expansion conversation happens after the renewal instead of before. Expansion surfaced before the renewal. Usage thresholds reach the AE and t

Closed lost disappears

A deal lost eighteen months ago with a champion still in seat is treated the same as a cold account. Closed lost brought back. Renewed intent on a prior evaluation becomes a live lead with the original context attached.

Where this shows up in the work

Engagements where this was the problem.

Services this sits under

Where the work happens, and what it costs to fix.

Questions

How does Sapwood work with an AE?

Through the retainer. One operator owns the revenue system, up to 15 hours a week, and what gets built next is agreed with you each month.

What does it cost?

The diagnostic is free. The retainer is $2,000 a month, Kaypo deal scoring included. Work outside the retainer is included in the retainer.

Where does it start?

A free read of the CRM, tech stack, attribution and reporting, ending in a written report with every gap priced.

Let us look under the hood.

Read-only access to your systems, and a written report you keep either way.

Start the free diagnostic

Let's chat.

Thirty minutes. Tell us what you are working on and we will tell you on the call whether we can help.

Add your name and a work email so we know who we are talking to.

Thank you!

We will reach out to you shortly. If you have not heard from us by tomorrow, email hello@sapwood.io.

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