AI answer visibility: what ChatGPT says about you

What this usually looks like

If two of these are true, the work below is the work.

You have never asked a model about yourselfMost people have not, and the answer is often wrong in a specific, fixable way.Costs you the first impression

A competitor gets named instead of youWhich is usually a structured data gap rather than a content gap.Costs you the shortlist

It guesses your pricing and gets it wrongBecause nothing machine readable on your site states it.Costs you the qualification

Your schema was generated once by a pluginAnd nobody has checked it against what it actually claims.Costs you accuracy

What a month looks like

Read-only first. Nothing reaches production without your sign off.

Week one, read the answersThe questions a real buyer would ask, put to each assistant, recorded so there is a baseline rather than a theory.

Week two, find whyWhich sources the answer came from, what they say, and where your own markup contradicts itself across pages.

Week three, fix the machine readable layerConsistent entity, offer and service data, and a plain language file that states what you do and what it costs.

Week four, re-testThe same questions, recorded again, so the change is visible rather than asserted.

What it has moved

Day oneNamed by every model tested, on a domain with no history.

ThreeAssistants answering consistently: ChatGPT, Claude, Perplexity.

$0Of paid placement involved, because there is none to buy.

Read the engagement: named correctly by every model, on a domain with no history.

Questions

What does AI answer visibility work cost?

It sits inside the retainer at $2,000 a month for up to 15 hours a week, Kaypo included. Anything outside the usual scope is agreed with you first, at no separate rate. The diagnostic that scopes it is free.

How does an engagement start?

With the free systems diagnostic. Read-only access, a written report with every gap ranked by what it costs a year, and the report is yours whether or not you continue.

What access do you need?

Read-only to start. Nothing is written, changed or deleted. Anything built later is staged in a sandbox and signed off before it reaches production.

Let us look under the hood.

Read-only access to your systems, and a written report you keep either way.

Start the free diagnostic

Let's chat.

Thirty minutes. Tell us what you are working on and we will tell you on the call whether we can help.

Add your name and a work email so we know who we are talking to.

Thank you!

We will reach out to you shortly. If you have not heard from us by tomorrow, email hello@sapwood.io.

While you wait, keep reading

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What AI says about you when a buyer asks.