Service

Lifecycle, pricing and renewal mechanics that agree with each other.

Retention leaks and the cause is not obvious, because the commercial model and the operating model were built at different times.

FreeSystems diagnostic, read-only, a written report you keep
$2,000A month for the retainer, up to 15 hours a week
IncludedKaypo deal scoring, at no extra cost
SalesforceChurnZeroPendo

What this usually looks like

If two of these are true, the work below is the work.

Renewals arrive with no usage in front of the CSMSo the first honest conversation of the year is a negotiation.Costs you the renewal
Expansion lands against the wrong baselineNobody can say what growth was measured from, so the number is arguable.Costs you the upsell case
Comp rewards what the plan does not wantThe operating plan says one thing and the commission plan pays for another.Costs you behaviour
Customers pay for what they do not useSeats bought, a fraction used, and the invoice and the value have come apart.Costs you the account

What a month looks like

Read-only first. Nothing reaches production without your sign off.

Week one, read the modelPricing, packaging, lifecycle stages, renewal mechanics and the comp plan, against what customers actually do.
Week two, find the disagreementWhere the commercial model and the operating model contradict each other, ranked by what each gap costs a year.
Week three, rebuild the mechanicsHealth on real usage, renewal dates and owners and baselines mapped across the book, expansion tracked against something real.
Week four, the pricing questionWhether the model itself needs to change, with the near term revenue impact modelled before anybody decides.

What it has moved

20% to 8%Churn, year over year, after repricing seats to consumption.
$500KOf ARR retained that the old model would have lost.
90 daysOf warning before a renewal, instead of the week of.

Read the engagement: repricing a book from seats to consumption.

Questions

What does revenue architecture work cost?

It sits inside the retainer at $2,000 a month for up to 15 hours a week, Kaypo included. Anything outside the usual scope is agreed with you first, at no separate rate. The diagnostic that scopes it is free.

How does an engagement start?

With the free systems diagnostic. Read-only access, a written report with every gap ranked by what it costs a year, and the report is yours whether or not you continue.

What access do you need?

Read-only to start. Nothing is written, changed or deleted. Anything built later is staged in a sandbox and signed off before it reaches production.

Related services

Where this sits, and what it costs to fix.

Sales compensation tools, and the plan underneath themCPQ tools, and whether you actually need oneCustomer success platforms, and what health scores missWhat revenue architecture actually meansA revenue architecture framework you can apply in a weekFind what is broken, freeTick what is true and see what we would doWhat everything costsThe work, with numbersHow an engagement runsWhat we build

Let us look under the hood.

Read-only access to your systems, and a written report you keep either way.

Start the free diagnostic

Let's chat.

Thirty minutes. Tell us what you are working on and we will tell you on the call whether we can help.

Add your name and a work email so we know who we are talking to.

Thank you!

We will reach out to you shortly. If you have not heard from us by tomorrow, email hello@sapwood.io.

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