You should know what we are going to do before you pay us anything.

Most consultants keep the method vague until the contract is signed. Below is what we ask for, why we ask for it, and what we do with it. If any of it is a problem, say so on the call and we will work around it or tell you we cannot.

Sapwood is a revenue operations and GTM engineering shop in Denver. The diagnostic is free. Retainer $2,000 a month for up to 15 hours a week, Kaypo included. included in the retainer outside it.
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The shape of an engagement

A free thirty minute call

We ask what is broken, what you are running, and what you have already tried. If we cannot help, we say so on the call. If we can, you get a one page scope and a start date.

Access and inventory

You grant access. We change nothing. We inventory what exists, pull record counts, map your object model, and document your current stages, fields, and automations. You get a written findings summary at the end of the week whether or not the engagement continues.

Everything happens in a sandbox first

Built and tested outside production. You review before anything touches live data, and nothing ships without your sign off.

Migration and handoff

Changes deploy in a defined window. We run a walkthrough with your team, hand over written documentation, and record a video of the build. Then thirty days of support while your team lives with it.

You own all of it

No lock in, no proprietary layer, no dependency on us. If you want ongoing help, that is the retainer.

What we need, tool by tool

Salesforce

System Administrator on a sandbox, plus a standard admin login on production for read access during inventory.

Object model changes, field creation, validation rules, and flow work are all admin gated. Sandbox first means nothing is tested against your live pipeline.

Audit the data model and field usage. Rebuild stages with real exit criteria. Fix lead to opportunity mapping. Build routing by region, tier, industry, and title. Clear duplicates and add rules that block new ones at creation. Rebuild reports and dashboards.

Delete records without an exported backup and your written approval, or mass update production outside an agreed window.

  • Access we ask for
  • Why that level
  • What we do with it
  • Never

HubSpot

Super Admin.

Workflow, property, and integration changes require it, and the HubSpot to Salesforce sync cannot be diagnosed without full visibility on both sides.

Rebuild campaign taxonomy by product, channel, and year. Fix source and attribution tracking. Repair the sync chain. Restructure lifecycle stages and enrollment logic. Normalize historical pipeline against campaigns, content, and events.

ZoomInfo

Admin seat with enrichment and intent permissions.

Enrichment field mapping and intent configuration are admin only.

Configure enrichment mapping. Set up daily intent monitoring by account and lead. Build champion tracking with job change alerts. Set import rules for target account tiers. Connect intent signals into routing.

Gong

Technical Administrator.

CRM sync configuration and engage flow setup require it.

Fix account and company sync mismatches and backfill incorrect connections. Configure engage flows and content. Set automatic removal and disqualification on bounce. Map AI next steps onto opportunities.

Outreach

Admin.

Sequence and mapping changes are admin gated.

Sequence architecture, CRM sync mapping, activity logging, handoff rules between SDR and AE, and reporting that ties sequence performance to pipeline.

RingLead or equivalent

Deduplication rules operate at the org level.

Deduplication for leads, contacts, and accounts. Scheduled weekly merges. Normalization rules. Creation blocks that stop duplicates entering rather than cleaning them up later.

Power BI, Looker, or Tableau

Workspace contributor, plus read access on the underlying source.

Publishing and refresh scheduling need contributor rights.

Data model design, refresh scheduling, and dashboards for pipeline coverage, conversion by stage, rep and segment performance, cohort retention, and campaign contribution.

Data warehouse, if you have one

Read on the relevant schemas. Write only if we are building tables, and only inside a schema we create.

We never need write access to your existing schemas.

Source of truth definitions, transformation logic, and feeding the reporting layer.

Access, security, and your data

We ask for the least access that does the job

Where read only is enough, we take read only.

Production changes happen in agreed windows

With a rollback plan, and an exported backup before anything destructive. You get the file.

Named accounts, never shared logins

Every change is attributable to a person in your audit log.

We sign your NDA

Or we provide one.

We revoke our own access at handoff

And confirm in writing when it is done.

We take no commissions from software vendors

If we tell you a tool is wrong for you, that is the only reason we are saying it.

What we need from you

Scope, and what handoff includes

Out of scope work is included in the retainer, estimated and approved in writing before we start it. No invoice will ever arrive with something on it you did not agree to. Out of scope means a workflow you want built after handoff, a report you thought of once the engagement closed, a tool you bought midway that was not in the original scope, or training a new hire on systems we built. Anything that would take more than a day gets quoted as its own published price piece of work rather than billed hourly, which protects both sides and keeps the published price promise intact.

Handoff includes

Written documentation in your own drive. A recorded video walkthrough. A live training session with the team who will use it. A field and object dictionary. Thirty days of support at no charge. Written confirmation that our access has been revoked.

Still not sure it fits?

The diagnostic is free and takes a week. You get the written teardown whether or not you build with us, which makes it the cheapest way to find out.

Book a call

Questions

Can I start without a call?

Yes. The retainer is $2,000 a month and you can start it from the pricing page in about a minute. No call, no proposal, no onboarding fee. Cancel any time. If you would rather talk first, the diagnostic is free and there is a calendar on the book page.

How do I actually hire Sapwood?

Two ways. Start the retainer directly from the pricing page and we email you within the day to arrange read-only access, or take the free diagnostic first and decide afterwards.

Can Sapwood help with this?

Yes. The free systems diagnostic reads your CRM, tech stack, attribution and reporting and returns a written report with every gap ranked by what it costs a year.

What does it cost to work with Sapwood?

The diagnostic is free. The retainer is $2,000 a month for up to 15 hours a week, with Kaypo deal scoring included. Anything outside the usual scope is agreed with you first.

Who does the work?

One operator. HubSpot Revenue Operations certified, fifteen years across go-to-market and revenue operations. The person who reads your CRM is the person who rebuilds it.

Let us look under the hood.

Read-only access to your systems, and a written report you keep either way.

Start the free diagnostic

Let's chat.

Thirty minutes. Tell us what you are working on and we will tell you on the call whether we can help.

Add your name and a work email so we know who we are talking to.

Thank you!

We will reach out to you shortly. If you have not heard from us by tomorrow, email hello@sapwood.io.

While you wait, keep reading
Start the retainer now.

$2,000 a month, up to 15 hours a week, Kaypo included. Monthly, cancel any time, no call required first.