What does attribution work cost?

It sits inside the retainer at $4,000 a month, Kaypo included. Anything outside the usual scope is agreed with you first, at no separate rate. The audit that scopes it is free.

How does an engagement start?

With the free audit. Read-only access, a written report with every gap ranked by what it costs a year, and the report is yours whether or not you continue.

What access do you need?

Read-only to start. Nothing is written, changed or deleted. Anything built later is staged in a sandbox and signed off before it reaches production.

Marketing attribution: how we built it, and what it moved

The systems we work in, and the processes we build.

HubSpot Marketing Hub

The gap: Running as an email tool. No attribution model switched on, no campaign contribution, and source written at capture then lost the moment a lead converted.

How we built it: Attribution turned on and scoped to the revenue model rather than the default. Original source preserved through conversion, campaign membership enforced at enrollment, and reporting rebuilt on the repaired field.

The results

61%→4%of closed revenue with no attributable source

3 yearsof history recovered where it was still traceable

1reporting definition, agreed by sales, marketing and finance

Salesforce

The gap: Campaign influence was off. Opportunities carried no link back to what created them, so closed won told you nothing about where it came from.

How we built it: Campaign influence configured with a contact role requirement, opportunity to campaign joins rebuilt, and the HubSpot to Salesforce handoff fixed so source survives the hop between systems.

The results

100%of new opportunities carrying a traceable source

8 hours→Instantto produce a contribution report

2systems reporting the same number

Signal and behavior

The gap: Site behavior, intent and conversation data all existed and none of it reached the opportunity. Three tools producing signal that nobody could tie to pipeline.

How we built it: GA4 sessions joined to the CRM record, ZoomInfo intent and Gong conversation themes written onto the account and the deal, so a signal became an attributable touch rather than a notification somebody saw once.

The results

$5Mof pipeline traced back to a real first touch

22,000conversations matched to the right accounts

3signal sources feeding one timeline

Case study: At this fintech, generating leads was never the problem. Knowing which ones worked was.

Qualified leads Opportunities created Closed won

Then we traced the ones paid search was taking credit for.

Same five deals. What the old model said, against what actually created them.

AccountValueCredited toActually created by

Saffron Ledger$88kPaid search→Partner intro
Tiber & Vale$142kPaid search→Content, 6 touches
Ochre Rail$64kPaid search→Event, then webinar
Kestrel Mint$210kPaid search→Partner intro
Indigo Wharf$71kPaid search→Paid search

Four of the five were created somewhere else entirely. Paid search was the last click, not the first touch, and the old model only ever saw the last click.

We hand over the finding, and the recommendation.

Three recommendations, and what each one did the quarter after.

We recommendedCut paid search spend in halfMoved to partner sourcing and content

What happened$1.1Mout of paid, into channels that converted

We recommendedStopped disqualifying event leads at 30 daysRe-scored on re-engagement, not age

What happened214leads returned to pipeline in one quarter

We recommendedSet budget on the repaired modelOne number, reviewed monthly

What happened3 teamssales, marketing and finance on one figure

How we've built marketing attribution systems and reporting.

The scope of work

How does Sapwood build a marketing attribution and reporting system?

Intake and alignment

We audit your existing system

We identify every gap

We build it in your systems

And now back to you

The systems we work in, and the processes we build.

Case study: At this fintech, generating leads was never the problem. Knowing which ones worked was.

Let's find out what really drives your pipeline.