For CROs

You should be able to defend the number you commit.

The forecast is judgment with a spreadsheet attached

No methodology underneath, so a miss cannot be explained until well after it happens. Forecast methodology on your own conversion history. With the assumptions written down, so a commit can be explain

Every function carries a different number

Meetings open by reconciling instead of deciding. One agreed set of definitions. Documented before the dashboards get built.

Coverage gaps surface too late

A quarter can be mathematically impossible in week two and nobody checks until week ten. Coverage visible in week two. Early enough to do something about it.

The comp plan fights the operating plan

Quota set one way, the plan built another, and neither survives contact with the quarter. Quota and compensation designed across every role. Including the products with no close rate history to price against.

Services this sits under

Where the work happens, and what it costs to fix.

Keep reading

Everything below is free and needs no call.

Questions

How does Sapwood work with a CRO?

Through the retainer. One operator owns the revenue system, up to 15 hours a week, and what gets built next is agreed with you each month.

What does it cost?

The diagnostic is free. The retainer is $2,000 a month, Kaypo deal scoring included. Work outside the retainer is included in the retainer.

Where does it start?

A free read of the CRM, tech stack, attribution and reporting, ending in a written report with every gap priced.

Let us look under the hood.

Read-only access to your systems, and a written report you keep either way.

Start the free diagnostic

Let's chat.

Thirty minutes. Tell us what you are working on and we will tell you on the call whether we can help.

Add your name and a work email so we know who we are talking to.

Thank you!

We will reach out to you shortly. If you have not heard from us by tomorrow, email hello@sapwood.io.

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