What we do, in eight pages.

The same thing we send before a first call. How the diagnostic works, what we build, what it has changed, and what everything costs.

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Sapwood

Is your revenue system working?

Whether it’s your CRM, your tech stack, or you don’t know what wins a deal,

Sapwood can fix it.

hello@sapwood.io
Six steps, and the first five cost nothing

How we diagnose

1Connect

Tell us what is broken, or where you want to take your revenue system.

2Simplicity

Read-only access to whatever you run. Nothing is written, nothing changes.

3Diagnosis

We read the systems and align the actions worth taking.

4Identification

We work through the findings with you, and where Sapwood can help.

5Assistance

The report is delivered. Then we say what we would do, and what it costs.

6Retention

We stay on to see the changes made, if they are worth it to your org.

Free Read-only access. The report is yours whether you build with us or not.
How we diagnose
Then we fix what the report found

What we build

CRM governance

One record per company, stages that mean something.

A CRM nobody trusts
Reporting and forecast

One definition per number, a method behind the call.

A forecast nobody believes
Attribution

Revenue traced back to what produced it.

Pipeline with no source
Revenue architecture

Lifecycle, pricing, renewal mechanics, health scoring.

Churn you did not see coming
Tech stack

Licenses finished, connected, wired into the work.

Tools you pay for and never use
Signal delivery

Weighted against what closed, delivered per rep.

Leads nobody gets to in time
AI answer visibility

What the models say, and the build that corrects it.

AI answering wrong about you
Hiring support

The rubric, the screen, the handover.

About to hire, cannot interview for it
What we build
Does any of it work?

How we have moved other businesses

BeforeAfterThe number
CRM governanceMuddied data, no matching rules, and HubSpot and Salesforce not speaking across the orgOne record per company, real stages, and workflows firing on business context148,000records corrected
AttributionTen million in pipeline with no traceable source and a taxonomy nobody followedCampaign taxonomy rebuilt, handoff repaired, every dollar sourced$10Mgiven a source
Reporting and forecastNo revenue operations function, three versions of the number, no history by stageData model, stage criteria, forecast methodology, and the cadence that runs on it18 pointsof forecast accuracy
Revenue architectureSeat pricing, customers paying for capacity they never touched, renewals run on guessworkRepriced to consumption, churn scoring built, signals delivered to the CSMs20% to 8%churn, year over year
Signal deliveryIntent, conversation and product signal everywhere, and nobody acting on any of itOne scoring engine, weighted against closed deals, delivered per rep in Slack2% to 14%lead to qualified
Tech stackSix licenses configured to the end of the trial and never finishedFinished, connected, and wired into the work reps actually doSix toolsin production
Before and after
What happens when the project ends?

Kaypo

Every consultant leaves. The system drifts, the scoring stops, and nobody notices until the forecast misses.

So we built the product half.

Kaypo keeps scoring every open deal on what your buyers actually do, long after the engagement ends. Every point traceable, every weight yours to set.

Sample Slack digest, 7am
Northwind Systems62→74Procurement joined the thread
Calder Robotics51→55Two people opened pricing
Amberline Foods71→66No reply since the demo
Halden Freight46→34Second meeting no-show
71 / 34 Wins against losses in Hindsight, scored on deals you already closed.
The product half
What does it cost?

What it costs

Systems diagnosticFree

One time. Read-only access across your CRM, stack, attribution and reporting, a written report with every gap ranked by what it costs, and Hindsight run on your closed deals.

Retainer$2,000/mo

We own the revenue system and keep it working. Every discipline on the build page. What gets built next is set with you each month.

Retainer, Kaypo includedIncluded/mo

Kaypo scores every open deal and delivers to reps in Slack, included at no extra cost. $2,000 a month all in.

kaypo.io$99/mo

Scoring on its own, $99 a month. You get the signals and Hindsight. Not the build, the governance, or anyone inside your systems.

Outside the usual scopeincluded/hr

A migration, a comp model, Power BI alignment, a ZoomInfo or Clay build, enablement. Agreed before it starts.

What it costs
Who does the work

Who we are

Daniel

Hi, I’m Daniel. A Colorado transplant and a new dad. Outside of here you can usually find me hiking, traveling, or riding my e-bike around town to pick up a local dessert.

The person who reads your CRM is the person who rebuilds it, and the person who answers when something breaks at month seven.

15 yearsIn go-to-market and revenue operations
Builders of kaypo.ioDeal scoring that shows its work
Denver, ColoradoBuilt in your accounts, and you keep the keys
Who we are

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hello@sapwood.io
kaypo.io
Start your free diagnostic. Let us look under the hood

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Leave an email and I will reply myself, usually the same day. No sequence, no newsletter, and no calendar link unless you ask for one.

One reply from a person. Nothing else.

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Would rather just book time? Here is the calendar.