Product analytics for go-to-market, not for product

What each one is for

AmplitudeDeep behavioural analysis, strong cohorting.Product first

MixpanelSimilar ground, often simpler to adopt.Product first

PendoAnalytics with in-app guidance, common in CS driven teams.Good GTM fit

PostHogOpen source, self hostable, generous free tier.Engineering effort

HeapAutocapture, so events exist before anyone defined them.Noise to filter

Warehouse plus reverse ETLFull control, and the route once events feed several systems.Most effort

Where this ends up

Usage is one signal among several.

Kaypo reads product behaviour alongside replies, meetings and stage movement, so a quiet account with falling usage surfaces before the renewal date.

$99 a month, or free with the retainer

See how Kaypo works

# revenue, 7:00am

Northwind Health84 ▲

Cascadia Systems71 ▲

Meridian Labs38 ▼

Procurement joined the Northwind thread Tuesday

Decide it with evidence instead of a demo

FreeRead-only, a written report with every gap priced, yours either way.

$2,000A month if you want it fixed. Up to 15 hours a week, Kaypo included.

No callYou can start from the pricing page without speaking to anyone.

Questions

Which product events matter for revenue?

The three or four that differ between renewed and churned accounts. Find them by comparing, rather than by asking product which events they care about.

How do we get product usage in front of sales?

Sync the predictive events into the CRM, or use reverse ETL if the events live in a warehouse. Giving reps an analytics login does not work.

Why does usage not predict churn for us?

Usually because the metric is logins or sessions. Depth of use and number of distinct active users are far more predictive.

Do you resell any of these?

No. Sapwood takes no vendor commissions and is not a partner of anyone named here.

Want to talk it through?

Leave an email and I will reply myself, usually the same day. No sequence, no newsletter, and no calendar link unless you ask for one.

Would rather just book time? Here is the calendar.

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Product analytics for go-to-market, not for product.