GTM engineering

A scoring engine built instead of licensed.

Eight signal sources, none of them talking to each other. Intent refreshed weekly. Native scoring ran overnight. Reps built their lists by hand every morning.

2% to 14%Lead to qualified conversion
5 days to 12 hrsFirst contact after a signal
8Signal sources unified into one score
SalesforceZoomInfoGongSlack

By the time an account surfaced in a report, the buyer had already taken a meeting.

We built a layer that recalculates the moment something happens rather than on a schedule, and weights first party behaviour against third party intent instead of treating them as the same thing.

The weights came from closed deals rather than from opinion, and get re-tested quarterly against what actually closed.

Set the weights from outcomes, not opinion.Two or three things a team treats as qualification usually predict nothing at all.
Delivered where the reps already work.A score with no visible reason is rational to ignore.

What changed

2% to 14%Lead to qualified, over two quarters.
Twelve hours to first contactDown from five days.
No new toolsEverything ran on licenses already paid for.

If this sounds familiar

Three things are true in almost every system we open. If two are true for you, the same work applies.

Reps build lists by hand each morningAcross tabs and saved searches, because the system gives them nothing.
Scoring was configured onceAnd has not been checked against a closed deal since.
Intent arrives on a scheduleWeekly refresh against a buyer who decided on Tuesday.

More of the work

Every engagement, with the number it moved.

Questions

Could you do this for us?

Probably. Every engagement starts with the free diagnostic, which tells both of us whether the same pattern is present in your systems and what it is costing.

What would it cost?

Work like this sits inside the $2,000 a month retainer, up to 15 hours a week, or Kaypo included. The diagnostic that scopes it costs nothing.

How long does it take?

It depends on the state of the systems, which is what the diagnostic establishes. Nothing is quoted before somebody has read them.

Related services

Where this sits, and what it costs to fix.

Find what is broken, freeTick what is true and see what we would doSignal deliveryDeal scoring with KaypoWhat everything costsThe work, with numbers

Let us look under the hood.

Read-only access to your systems, and a written report you keep either way.

Start the free diagnostic

Let's chat.

Thirty minutes. Tell us what you are working on and we will tell you on the call whether we can help.

Add your name and a work email so we know who we are talking to.

Thank you!

We will reach out to you shortly. If you have not heard from us by tomorrow, email hello@sapwood.io.

While you wait, keep reading