B2B contact databases, and how to compare them

What each one is for

ZoomInfoBroadest US coverage with intent and technographics attached.Priced accordingly

ApolloDatabase and sequencing together, strong value for smaller teams.Lighter depth

CognismBetter EMEA coverage and phone verification.US depth varies

LushaSelf serve, quick, often bought per rep.Fragmented spend

Sales NavigatorBest for org structure and job change signals.No bulk export

ClayWaterfalls between providers when no single source covers you.Needs an owner

Decide it with evidence instead of a demo

FreeRead-only, a written report with every gap priced, yours either way.

$2,000A month if you want it fixed. Up to 15 hours a week, Kaypo included.

No callYou can start from the pricing page without speaking to anyone.

Questions

How do I compare contact databases?

Run the same hundred target accounts through every trial and compare match rate on your own list. Published record counts describe the database, not your segment.

Why do our emails bounce?

Usually verification cadence. Ask how often addresses are re-verified and by what method, then verify again at send rather than at import.

Are mobile numbers reliable?

Accuracy varies by region, and providers sometimes return an international mobile for a US based person. Sample and call before trusting a field.

Do you resell any of these?

No. Sapwood takes no vendor commissions and is not a partner of anyone named here.

Want to talk it through?

Leave an email and I will reply myself, usually the same day. No sequence, no newsletter, and no calendar link unless you ask for one.

Would rather just book time? Here is the calendar.

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B2B contact databases, and how to compare them honestly.