No gated pricing and no call required to see a number. If you want to talk it through, the first one is free and takes thirty minutes.
Sales ops supports the sales team: quotas, territories, pipeline hygiene, and rep tooling. RevOps owns the full revenue lifecycle across marketing, sales, and customer success, including the shared data model, attribution, and forecast methodology. Sales ops optimizes one team. RevOps makes three teams operate on the same numbers.
Last updated September 2026
Published prices. The diagnostic is free. Retainer $2,000 a month for up to 15 hours a week, Kaypo included.
Still not sure which one your problem is?
Most of the time the answer becomes obvious once someone looks at the actual systems. That is what the free diagnostic is for, and it takes a week.
Territory design, quota mechanics, pipeline hygiene, rep productivity. Real problems with a narrow blast radius.
Leads dying at handoff, marketing and sales disagreeing on sourced pipeline, churn nobody saw coming. These cannot be solved from inside one function.
Sometimes three teams simply need to agree what a qualified lead is. That is a two hour meeting, not a hire.
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What it covers and what it costs
What we built and what it changed
The definitions everything inherits, where revenue leaks between teams, and one number with one source.
Everything below is free and needs no call.
| Sales ops | RevOps | |
|---|---|---|
| Scope | The sales team | Marketing, sales, customer success |
| Data model | Sales objects | The full lifecycle, first touch to renewal |
| Attribution | Rarely | Yes |
| Renewals and expansion | No | Yes |
| Quota and territory | Yes | Yes |
| Forecast | Compiles it | Owns the methodology |
| Reports to | Sales leadership | Often the CRO or CEO |
In most growing B2B companies, yes, sales ops is being absorbed into a broader RevOps function. At larger scale both exist, with sales ops sitting underneath RevOps.
At companies under about 150 people, usually yes, and that person is normally titled RevOps.
RevOps typically reports to a CRO or CEO because it spans three functions. Sales ops usually reports into sales leadership.
Rarely at this size. Splitting them early creates the coordination problem RevOps exists to solve.
Where this sits, and what it costs to fix.
Related reading, all of it free.
Read-only access to your systems, and a written report you keep either way.
Thirty minutes. Tell us what you are working on and we will tell you on the call whether we can help.
We will reach out to you shortly. If you have not heard from us by tomorrow, email hello@sapwood.io.
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