Signals an account is ready to buy

The short answerOne person reading a blog post is not a signal. Several people from one company touching pricing, docs or a comparison page inside a fortnight is. So is procurement or legal appearing on a thread, a second department joining a call, and a champion asking about implementation. The common factor is plurality and specificity, not volume of activity.

Signals ranked by how reliably they precede a deal

Procurement or legal appearsLate stage and almost never a false positive. The strongest single signal.Act same day

Multiple people, one company, one weekPlurality is what separates interest from a buying group.Score at account level

Pricing page, more than onceRepeat visits to pricing by different people. Specific and cheap to detect.Easy to wire up

A second department joinsFinance, IT or security appearing on a thread means evaluation has started.Conversation data

Implementation questionsAsking how it would work is further along than asking what it does.Call signal

Third party intent surgeUseful for context and timing, weak on its own without first party support.Weight it lower

Where this ends up

This is precisely what Kaypo scores.

Replies, meetings, pricing visits, new stakeholders and stage movement, weighted from your own closed deals and delivered each morning with the reason attached.

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# revenue, 7:00am

Northwind Health84 ▲

Cascadia Systems71 ▲

Meridian Labs38 ▼

Procurement joined the Northwind thread Tuesday

What this looked like in practice

eight sources, one score

Eight signal sources were already licensed and none of them talked to each other. Unified and weighted from closed deals, first contact went from five days to twelve hours.

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Questions

What signals mean an account is ready to buy?

Procurement or legal joining a thread, several people from one company active in a short window, repeat pricing visits, a second department appearing, and implementation questions.

Is third party intent data enough on its own?

No. It is useful for timing and context but weak without first party behaviour to confirm it. Weight your own site and product signals higher.

How do we know which signals matter for us?

Compare signal presence in the ninety days before closed won against closed lost. Two or three will separate them clearly; the rest are noise.

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What signals tell us an account is ready to buy before they raise their hand?