Intent data providers, and what the signal

What each one is for

6senseIdentification and intent with orchestration, for teams running full account based programmes.Heavy to adopt

DemandbaseSimilar ground with advertising and targeting a larger part of the offer.Fit depends on paid media

BomboraThe co-op many other tools resell. More direct if you intend to build on it.You build the layer

G2 Buyer IntentNarrow and specific: who looked at your category and your competitors.Small volume

ZoomInfo IntentConvenient if you already run ZoomInfo, because it lands next to the contact data.Tied to the suite

Clearbit RevealFirst party. Identifies the company behind anonymous traffic on your own site.Different signal entirely

Where this ends up

Intent is one signal. A deal has several.

Kaypo weighs intent against replies, meetings, pricing visits and stage movement, then ranks your open pipeline on all of it.

$99 a month, or free with the retainer

See how Kaypo works

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Decide it with evidence instead of a demo

FreeRead-only, a written report with every gap priced, yours either way.

$2,000A month if you want it fixed. Up to 15 hours a week, Kaypo included.

No callYou can start from the pricing page without speaking to anyone.

Questions

Is intent data worth buying?

It depends on delivery. Teams that route it into the rep workflow the same day see value. Teams that store it in a CRM field generally do not.

What is the difference between first and third party intent?

First party is behaviour on your own properties, observed directly. Third party is inferred from content consumption across a network, which is broader and noisier.

How fresh does intent need to be?

Faster than your buying cycle. A weekly refresh against a two week shortlist means reacting after the decision has narrowed.

Want to talk it through?

Leave an email and I will reply myself, usually the same day. No sequence, no newsletter, and no calendar link unless you ask for one.

Would rather just book time? Here is the calendar.

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Intent data providers, and what the signal tells you.