One fixes the system the number runs on. The other runs the number.
A fractional CRO is worth it when strategy, pricing or team structure is the constraint, or when the founder is still running sales and needs a senior voice.
Fractional RevOps is worth it when the decisions are fine but the data underneath them is not trusted.
A CRO with no reliable pipeline data is making calls on a feeling. An operator with no commercial direction fixes plumbing nobody prioritised. The pairing is common in companies between 50 and 250 people.
| Route | Typical cost | What you are buying |
|---|---|---|
| Fractional CRO | Commonly $8,000 to $20,000 a month | Leadership and strategy |
| Fractional RevOps | $2,000 a month here | System, data and reporting |
| Diagnostic first | Free | Tells you which one you need |
If the strategy is unclear, a CRO. If the strategy is clear but the numbers are not trusted, RevOps.
Rarely well. They are different jobs and different temperaments.
Fractional RevOps, substantially. Leadership time is priced higher than operator time in every market I have seen.
Yes, and it costs nothing. The report describes what is broken, which usually makes the answer obvious.
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Would rather just book time? Here is the calendar.
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