One covers sales. The other covers the system all three go-to-market teams report on.
Day to day pipeline discipline, territory and quota mechanics, rep support, forecast hygiene inside the sales org. If the sales team is large and the system is sound, this is the right hire.
Attribution, lifecycle definitions, the marketing to sales handoff, and any disagreement between teams about what a number means. Those require authority across all three functions.
A sales ops manager runs roughly $110,000 to $150,000 fully loaded in most US markets, plus a search. Fractional RevOps is $2,000 a month here, with a free diagnostic first to scope which you actually need.
| Route | Typical cost | What you are buying |
|---|---|---|
| Sales ops hire | $110,000 to $150,000 loaded | Serves the sales org |
| RevOps hire | $165,000 to $200,000 loaded | Owns the whole system |
| Sapwood retainer | $2,000 a month | Owns the system, part time |
Sales ops serves the sales team. RevOps owns the data, systems and definitions across marketing, sales and customer success. Sales ops is a subset.
If the complaint is rep productivity, sales ops. If the complaint is that the numbers disagree, RevOps.
That is one of the most common uses of the free diagnostic. The report describes the job before you write the job description.
Yes, and it usually works well, because the two remits are different rather than competing.
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