Almost every GTM tool now claims AI. These are the categories where it changes the work rather than the marketing.
Kaypo sets weights from deals you already closed and re-tests them quarterly, and every point traces back to a record you can open.
Conversation intelligence has the clearest payback. Forecast prediction earns its place at volume. Most other AI features arrive bundled with a tier and are never configured.
Ask what it trained on and what it does when it is uncertain, then test it against your own closed deals rather than the demo dataset.
Check usage per feature over a quarter and whether anything downstream consumes the output. If nothing reads it, the upgrade bought you nothing.
Very likely. Conversation intelligence, forecasting and engagement platforms have converged, and overlap is the most common finding when we read a stack.
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