Signal delivery and GTM engineering

What this usually looks like

If two of these are true, the work below is the work.

Eight signal sources, none talking to each otherIntent, CRM history, conversation data, product usage, site behaviour, marketing activity, all separate.Costs you the timing

Scoring runs overnightBy the time an account surfaces in a report, the buyer has taken a meeting with somebody else.Costs you the first conversation

Reps build lists by hand each morningAcross three tabs and a saved search, which is a reasonable response to a system that gives them nothing.Costs you selling hours

Nobody has checked the weights against a closed dealSo two or three signals the team treats as qualification predict nothing at all.Costs you the model

What a month looks like

Read-only first. Nothing reaches production without your sign off.

Week one, inventory the signalsEvery stream you already pay for, what it produces, how fresh it is, and where it currently lands.

Week two, weight from outcomesRun the model backwards over closed won and closed lost. The weights come from what separated them, not from opinion.

Week three, build the layerRecalculates the moment something happens rather than on a schedule, first party behaviour weighted separately from third party intent.

Week four, deliver it where they workInto Slack each morning with the reason attached and the person to call. Nobody logs into anything new.

What it has moved

2% to 14%Lead to qualified conversion, over two quarters.

5 days to 12 hrsFirst contact after a signal.

$0Spent on new software to get there.

Read the engagement: a scoring engine built instead of licensed.

Questions

What does signal delivery cost?

It sits inside the retainer at $2,000 a month for up to 15 hours a week, Kaypo included. Anything outside the usual scope is agreed with you first, at no separate rate. The diagnostic that scopes it is free.

How does an engagement start?

With the free systems diagnostic. Read-only access, a written report with every gap ranked by what it costs a year, and the report is yours whether or not you continue.

What access do you need?

Read-only to start. Nothing is written, changed or deleted. Anything built later is staged in a sandbox and signed off before it reaches production.

Let us look under the hood.

Read-only access to your systems, and a written report you keep either way.

Start the free diagnostic

Let's chat.

Thirty minutes. Tell us what you are working on and we will tell you on the call whether we can help.

Add your name and a work email so we know who we are talking to.

Thank you!

We will reach out to you shortly. If you have not heard from us by tomorrow, email hello@sapwood.io.

While you wait, keep reading

Revenue Architecture CRM Setup and Rebuild Tech Stack Implementation Intent Signal Delivery

We use cookies to run the site and to understand how it is used. You can accept all or necessary only. See our privacy notice.Privacy notice

Necessary, and cookieless countingRemembers this choice, keeps a guide unlocked once you have requested it, and counts page views anonymously without storing anything on your device. Always on.

Remember my visitKeeps the pages you visit joined up for this browser session so we can see the route people take. Cleared when you close the tab. Never sold or shared.

The stack you already pay for, turned into revenue activity.