Stack activation

Six licenses configured to the end of the trial.

Intent, conversation intelligence, engagement, deduplication and scheduling, all paid for, none of it wired to anything. Nobody could say what the stack was returning.

6 of 6Licensed tools moved into production, none replaced
22,000Conversation records reconnected to the right accounts
$0Additional software bought to get there
SalesforceZoomInfoGongOutreachRingLeadChili PiperChurnZero

Every tool was live. None of them were doing the job.

Enriched data was landing on records that were duplicated, unowned and unrouted, so it arrived and then sat there. Conversation intelligence was syncing calls onto the wrong accounts. Sequences kept mailing people who had already bounced. Deduplication ran when somebody remembered. Scheduling used routing rules that disagreed with the CRM.

None of this showed up as a tooling problem. It showed up as a pipeline number nobody trusted and a renewal conversation about whether the stack was worth keeping.

The stack was not underpowered. It was unconnected. Six renewal decisions were about to be made on tools that had never been configured past the trial.
Nothing new was purchased. Every result below came from licenses the company was already paying for.

Six licenses, and what each was actually doing.

The inventory before and after.

Tool
Was
Now
ZoomInfo
Enrichment writing to unused fields
Daily intent by account and lead, mapped to fields reporting reads
Gong
Sync broken, calls on wrong accounts
22,000 conversation records reconnected
Outreach
Sequences with no removal on bounce
Flows, content, and automatic removal wired in
RingLead
Run manually, when someone remembered
Deduplication running daily on a schedule
Chili Piper
Routing rules different from the CRM
Routed on the same rules as everything else
ChurnZero
No owner, health scores untouched
Health on real usage, owned by customer success

What changed

Every tool in useSix licenses moved from configured-for-trial to running in production.
One routing modelScheduling, deduplication and the CRM now apply the same rules.
An answer at renewalWhat each tool returns is now a number, not an argument.

If this sounds like your stack

Three things are true in almost every case we open. If two of them are true for you, the same work applies.

You cannot say what a tool returnsThe renewal comes up and the conversation is about price, because nobody can point at what it produced.
Two tools do one jobSomething was bought to fix a gap the thing next to it already covers, and both are still being paid for.
It was set up during the trialConfigured far enough to evaluate, never far enough to run, and nobody owned it afterwards.

More of the work

Every engagement, with the number it moved.

Questions

Could you do this for us?

Probably. Every engagement starts with the free diagnostic, which tells both of us whether the same pattern is present in your systems and what it is costing.

What would it cost?

Work like this sits inside the $2,000 a month retainer, up to 15 hours a week, or Kaypo included. The diagnostic that scopes it costs nothing.

How long does it take?

It depends on the state of the systems, which is what the diagnostic establishes. Nothing is quoted before somebody has read them.

Related services

Where this sits, and what it costs to fix.

Find what is broken, freeTick what is true and see what we would doTech stack implementationWhat a stack should containTools nobody usesWhat everything costs

Let us look under the hood.

Read-only access to your systems, and a written report you keep either way.

Start the free diagnostic

Let's chat.

Thirty minutes. Tell us what you are working on and we will tell you on the call whether we can help.

Add your name and a work email so we know who we are talking to.

Thank you!

We will reach out to you shortly. If you have not heard from us by tomorrow, email hello@sapwood.io.

While you wait, keep reading