Attribution recovery

Ten million in pipeline with no traceable source.

The marketing platform was being used as an email tool. No attribution model, no campaign contribution, nothing crediting revenue back to what produced it.

$10MOf pipeline given a traceable source
$5MNet new surfaced in the same year
0New tools bought to do it
HubSpotSalesforcePendo

Budget was being set by argument, because there was nothing to check.

The handoff between systems dropped the source on the way through, so by the time a deal closed there was no way to say what had produced it. Two teams had settled into blaming each other on a monthly cycle.

Campaign naming was a matter of opinion, which meant no two reports grouped the same spend the same way.

The data existed. The chain was broken.Source was being written, then lost at conversion.
History was made comparable.Past pipeline normalised against the new model, so last year could be read against this one.

What changed

Every dollar sourced$10M of pipeline traced to what produced it.
$5M surfacedNet new pipeline sitting in accounts nobody had connected to a campaign.
The argument stoppedBecause there was finally something to check.

If this sounds familiar

Three things are true in almost every system we open. If two are true for you, the same work applies.

Closed revenue with a blank sourceThat percentage is the ceiling on what you can attribute to anything.
Campaign names nobody agreedGrouping spend becomes interpretation rather than reporting.
Marketing and sales disagree monthlyTwo correct reports measuring different things.
Have us trace your pipeline, free Or check it yourself in two minutes

More of the work

Every engagement, with the number it moved.

148,000Rebuilding a CRM 22 people had stopped trusting+18 ptsBuilding a revenue operations function from nothing2% to 14%A scoring engine built instead of licensed20% to 8%Repricing a book from seats to consumptionDay oneNamed correctly by every model, on a domain with no history$3.6MReading the whole system before touching anything

Questions

Could you do this for us?

Probably. Every engagement starts with the free diagnostic, which tells both of us whether the same pattern is present in your systems and what it is costing.

What would it cost?

Work like this sits inside the $2,000 a month retainer, up to 15 hours a week, or Kaypo included. The diagnostic that scopes it costs nothing.

How long does it take?

It depends on the state of the systems, which is what the diagnostic establishes. Nothing is quoted before somebody has read them.

Related services

Where this sits, and what it costs to fix.

Find what is broken, freeTick what is true and see what we would doMarketing attributionRevOps against sales opsWhat everything costsThe work, with numbers

Let us look under the hood.

Read-only access to your systems, and a written report you keep either way.

Start the free diagnostic

Let's chat.

Thirty minutes. Tell us what you are working on and we will tell you on the call whether we can help.

Add your name and a work email so we know who we are talking to.

Thank you!

We will reach out to you shortly. If you have not heard from us by tomorrow, email hello@sapwood.io.

While you wait, keep reading
Revenue ArchitectureCRM Setup and RebuildTech Stack ImplementationIntent Signal Delivery