Service

Revenue traced back to what produced it.

Marketing cannot prove what it produced, so budget gets argued rather than allocated.

FreeSystems diagnostic, read-only, a written report you keep
$2,000A month for the retainer, up to 15 hours a week
IncludedKaypo deal scoring, at no extra cost
HubSpotSalesforcePendo

What this usually looks like

If two of these are true, the work below is the work.

Source disappears at the handoffA deal closes and nothing says what produced it, because the field was populated and then dropped between systems.Costs you the budget case
Campaign names are inconsistent across yearsSo grouping spend is interpretation, and no two reports answer the same question the same way.Costs you comparability
MQL means whatever the last person decidedMarketing hits the number, sales says the leads are bad, and both are looking at real data.Costs you the handoff
Last year cannot be compared to this yearAny model applied going forward leaves the comparison leadership asks for first unanswerable.Costs you the trend

What a month looks like

Read-only first. Nothing reaches production without your sign off.

Week one, trace it backwardsStart at closed revenue and work back to origin by hand, on ten deals, to find exactly where source is lost.
Week two, taxonomyCampaign naming by product, channel and year, applied the same way by everyone, then applied retroactively.
Week three, repair the chainThe handoff fixed on both sides, lead to opportunity mappings rewritten, product line rollups automated.
Week four, rebuild reportingBuilt on the agreed definitions rather than patched, so no old assumptions carry through invisibly.

What it has moved

$10MOf pipeline given a traceable source on the last engagement of this kind.
$5MNet new surfaced in the same year, in accounts nobody had connected to a campaign.
One argumentEnded, because there was finally something to check.

Read the engagement: ten million in pipeline with no traceable source.

Questions

What does attribution work cost?

It sits inside the retainer at $2,000 a month for up to 15 hours a week, Kaypo included. Anything outside the usual scope is agreed with you first, at no separate rate. The diagnostic that scopes it is free.

How does an engagement start?

With the free systems diagnostic. Read-only access, a written report with every gap ranked by what it costs a year, and the report is yours whether or not you continue.

What access do you need?

Read-only to start. Nothing is written, changed or deleted. Anything built later is staged in a sandbox and signed off before it reaches production.

Related services

Where this sits, and what it costs to fix.

ABM platforms, and what has to be true before they workFind what is broken, freeTick what is true and see what we would do$10M given a sourceRevOps against sales opsWhat everything costsThe work, with numbers

Let us look under the hood.

Read-only access to your systems, and a written report you keep either way.

Start the free diagnostic

Let's chat.

Thirty minutes. Tell us what you are working on and we will tell you on the call whether we can help.

Add your name and a work email so we know who we are talking to.

Thank you!

We will reach out to you shortly. If you have not heard from us by tomorrow, email hello@sapwood.io.

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