Cheap is not the same as low cost. The cheapest route is the one that stops you buying the wrong thing.
It is the only purchase that reduces the size of every purchase after it. A ranked list of gaps with costs attached turns an open ended retainer into a scoped piece of work.
Hours and continuity. A cheap monthly figure with four hours attached is not cheap. A moderate figure with real hours and one consistent person usually is.
Free assessments from agencies, free readiness quizzes, and vendor health checks. They are worth running and they are marketing. Read what document you receive at the end.
| Route | Typical cost | What you are buying |
|---|---|---|
| Free diagnostic | $0 | Written report, yours to keep |
| Sapwood retainer | $2,000 a month | Up to 15 hrs/wk, Kaypo included |
| Kaypo alone | $99 a month | Deal scoring, no retainer |
| Market entry point | $3,000 a month and up | Cited market range |
A free written diagnostic first, then scoped work. Buying a retainer before you know what is broken is the expensive path.
Free assessments are common. A free written report with every gap priced is rarer, and that is what Sapwood gives.
Sometimes. Ask who does the work and how long they have done it. Fifteen years, in this case.
None. The diagnostic is free and the retainer is monthly.
Leave an email and I will reply myself, usually the same day. No sequence, no newsletter, and no calendar link unless you ask for one.
Would rather just book time? Here is the calendar.
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