Running both without a designed handoff is the most expensive configuration, and it is extremely common. Marketing lands in HubSpot, sales lives in Salesforce, the sync drops source data, and neither system can answer where pipeline came from.
For most B2B companies under about 100 people, HubSpot is the better choice: faster to implement, cheaper to administer, and usable without a dedicated admin. Salesforce wins when you have complex products, multi-entity structures, heavy custom objects, or an existing admin on staff. The wrong answer is choosing either one and never architecting it.
Published prices. The diagnostic is free. Retainer $2,000 a month for up to 15 hours a week, Kaypo included.
Running both without a clean handoff?
That is the most expensive configuration and the most common one. Rebuilding the chain between them sits inside the retainer.
Salesforce without an admin decays. If nobody on your team will own the object model, HubSpot is the safer choice regardless of feature comparisons.
Single product, simple pricing, short cycle: HubSpot. Multi-product, usage based, complex quoting, or multi-entity: Salesforce.
If marketing automation and CRM need to be one system, HubSpot is a genuine advantage. Splitting them is where most attribution problems start.
Migration costs real money and real momentum. A badly architected Salesforce instance that gets rebuilt usually beats a migration to a badly architected HubSpot.
If that is your situation, the problem is the architecture between them, not the choice between them. Rebuilding that chain sits inside the retainer, including attribution rebuilt from the taxonomy up.
No gated pricing and no discovery call required to see a number. If you want to talk it through, the first call is free and takes thirty minutes.
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CRM Setup, Audit and Governance
What it covers and what it costs
What we built and what it changed
What a week of reading an existing system turns up, the order a rebuild has to happen in, and what has to hold as you grow.
Everything below is free and needs no call.
| HubSpot | Salesforce | |
|---|---|---|
| Time to usable | Weeks | Months |
| Needs a dedicated admin | No | Usually yes |
| Marketing and CRM in one | Yes | Requires additional tooling |
| Complex product catalogs | Limited | Strong |
| Custom objects and logic | Improving, still limited | Effectively unlimited |
| Cost at 20 seats | Lower | Higher once admin time is counted |
| Reporting depth | Good enough for most | Deeper, harder to build |
For most companies under 100 people, yes. It becomes limiting with complex product catalogs, heavy custom objects, or multi-entity structures.
Sapwood handles migration inside the $2,000 a month retainer. Implementation partners commonly quote $15,000 to $50,000 for the same work.
Yes, and many companies do. It only works when the handoff is deliberately architected and source data survives the sync. Most problems we see come from running both without that.
HubSpot at small scale, once administration time is counted. Salesforce licensing looks competitive until you add the admin required to keep it working.
No. We are not a partner of either vendor and take no software revenue, so the recommendation is the one we actually think is right.
Where this sits, and what it costs to fix.
Read-only access to your systems, and a written report you keep either way.
Thirty minutes. Tell us what you are working on and we will tell you on the call whether we can help.
We will reach out to you shortly. If you have not heard from us by tomorrow, email hello@sapwood.io.
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